Testicular cancer is most common in men between ages 15 and 40. The problem is that younger guys think cancer is an old man’s disease. So how did a small underwear company get their attention?
We sponsored cancer survivor, Mark McIntyre as he streaked across Canada in nothing but his Stanfield’s underwear to raise awareness, money, and eyebrows. All in support of below-the-waist men’s health.
18M Social Media Impressions • 52M Campaign Impressions • 374% Increase in traffic to Stanfields.com
