For the launch of Sapporo beer in Canada we created a campaign lead by a video and online game. Inspired by the unique culture of Japan, the video took viewers on a fantastical ride though the legendary Sapporo brewery. The video went on to garner over 5 million unpaid views on YouTube. The online game let people explore the brewery for a chance to win a trip to Japan.
To complete the campaign we developed the now iconic Katana tap handle that can been seen in bars across the world.
To complete the campaign we developed the now iconic Katana tap handle that can been seen in bars across the world.
