Thanks to cooking shows and Instagram consumers have become more food-savvy than ever. To appeal to this ever expanding target the PC brand re-launched with the Crave More campaign. The project included the creation of a photography bank with over 50 unique food shots, and was designed and executed in Print, Social, Digital, Outdoor, In-Store Banners, POS, Window Clings and Gift Cards. The campaign was built on a cohesive and robust design system full of mouth watering visuals that encouraged customers to Crave More.
